What can social media provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is rapidly growing marketing channel that most businesses have only recently begun making use of in the past few years, however it’s vital to take advantage of it when you’re investing efforts in SEO. While the benefits of using social media may not seem immediately apparent, they’re essential for SEO support. Below are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. A social engagement happens the time when people share, like, comment, share, or tweet about an article. The more the number of social interactions that a piece content receives, the more social signals you can build for your website. Search engines analyze the social signals they receive, and consider it an element of quality when evaluating content. It’s a method of determining what content people find useful over what their automated algorithm decides is of good quality. If the content you’re looking at has a high amount of social engagement It can be quickly identified.
2) Link Building
It’s past the time that you could solicit hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write top-quality content that’s relevant. How can you get your content to websites that will link to your content, when asking them directly would be thought to be “unnatural”? Social media can help. Social media lets you publish your content to interested audiences who might be willing to link to it should it be worth linking to. People who connect your content to their network which increases the power of your content.
3) Content Amplification
You could create any top-quality content you like however it will not gain any traction without amplifying it. Marketing via email is an excellent method of amplifying content but it will only be able to reach the people on your marketing list. Social media enables you to connect with new audiences through your content. If you share your content, those who follow you will spread it to their networks if they find it useful. They will then spread the word to their networks to increase your reach. You’ll also get relevant traffic as well as inbound linking, social signals, and brand awareness All of which can be used by search engines to make quality evaluation.
content amplification lifecycle
4) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your site and the extent to which it can be trusted in its ranking algorithms. Aside from amplifying your content, social media also helps increase brand recognition. This is what Google calls co-citation. These co-citations are built through social media , which can help improve Google’s trust as well as aid with the search engine’s branded searches.
5) Social Indexing
Since the search engines index social media sites, they are now showing as search results. This enables your brand to appear on search results when you type in branded search queries on more than just your company website. It’s more than that. Individual tweets from Twitter were previously indexed and appeared in search results too – enabling another way for your content to rank in the search results. However, it was only temporary, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for alexa ترتيب المواقع getting your content ranked.
